Privacy Policy


GENCHIC STYLE
Last updated: 01 April 2026


At GENCHIC STYLE, your privacy matters. This policy explains what information we collect, how we use it, and your rights regarding your personal data.


1. Information We Collect

We may collect:

  • Name and email address (when you subscribe via our pop-up form)
  • IP address
  • Browser type and device information
  • Pages visited and time spent on the site
  • Cookies and tracking data


We retain your personal information only for as long as necessary to provide our services (e.g., as long as you are subscribed to our newsletter) or to comply with legal obligations.


2. How We Use Your Information

We collect and process your information to:

  • Send you style updates, curated edits, and newsletters (via our email provider, KIT)
  • Improve website performance and user experience
  • Monitor website traffic and analytics
  • Provide affiliate recommendations

We only collect information that is necessary for these purposes.


We process your data based on your consent (for newsletters) and our legitimate interest (for website analytics and security).


3. Email Marketing

When you subscribe through our pop-up form, your email address is stored securely through our email service provider, KIT.

You can unsubscribe at any time by clicking the unsubscribe link in any email.


4. Affiliate Disclosure

GENCHIC STYLE participates in various affiliate marketing programs, including partnerships with major fashion and lifestyle retailers such as H&M and Nordstrom, among others.

This means we may earn a commission if you click on a link and make a purchase — at no additional cost to you.

We only recommend products aligned with our brand values and aesthetic.


5. Analytics & Tracking

We use Google Analytics to understand how visitors use our website. This may include data such as:

  • Pages visited
  • Time spent on site
  • General geographic location

This information is anonymized and used solely for improving user experience.

SEO & ANALYTICS OPTIMISATION: We use Rank Math SEO to optimise our website’s discoverability. Rank Math connects Google Analytics and Search Console to help us understand site performance; it does not store or process personal visitor data on its own servers.


6. Cookies

Our website uses cookies to:

  • Enhance your browsing experience
  • Analyze traffic
  • Support affiliate tracking

You may disable cookies through your browser settings.


7. Data Protection (GDPR Compliance)

If you are located in the European Union, you have the right to:

  • Request access to your personal data
  • Request correction or deletion of your data
  • Withdraw consent at any time
  • Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at:
studio@genchicstyle.com

International Transfers: Some of our service providers (such as KIT and Google Analytics) are located outside the European Economic Area (EEA). We ensure your data is protected by using providers that comply with recognized data transfer frameworks or Standard Contractual Clauses.


8. Data Security


We implement reasonable security measures to protect your personal information. However, no method of transmission over the internet is 100% secure.


9. Contact

If you have any questions regarding this Privacy Policy, please contact:

GENCHIC STYLE
studio@genchicstyle.com

10. Analytics & Tools

To provide a seamless experience and analyse our website performance, we use the following industry-standard tools:

  • Google Analytics (GA4): We use this to understand how visitors interact with our content. Your IP address is anonymized, and no personally identifiable information is stored.
  • KIT (formerly ConvertKit): This is our secure email marketing platform. If you subscribe to our newsletter, your email and name are stored here according to our Privacy Policy.
  • WPForms & Wordfence: We use these for secure communication and website protection against spam and security threats.
  • Affiliate Tracking: When you click on an affiliate link, a temporary cookie is placed to track any resulting sales so we can earn a commission. These cookies typically expire within 30 days.
  • SEO & ANALYTICS OPTIMISATION: We use Rank Math SEO to optimise our website’s discoverability. Rank Math connects Google Analytics and Search Console to help us understand site performance; it does not store or process personal visitor data on its own servers.